WE Speak: Advancing the Game: Perspectives from Leading Women in Sports
Sports is a male-dominated industry, with eye opening disparities including wage gaps, viewership differences, contrasting sponsorship values, and much more. We want to inspire women in this field and others to push through gender norms and more than ever, break stereotypes.
We are all in this together to create a more equitable and representative landscape in sports. The objective of women leading and owning sports teams is to foster diversity, equality, and innovation within the sports industry. By breaking traditional gender norms and assuming leadership roles, women bring fresh perspectives, strategic thinking, and a commitment to inclusivity. This initiative aims to create a more balanced and representative sports landscape, empowering women to contribute their unique skills and insights to team management, decision-making, and the overall success of sports organizations.
Through this, we seek to inspire future generations of women to pursue careers in sports management and ownership, challenging stereotypes and creating a more equitable and dynamic sports culture.